online presence

How to Manage Online Feedback

The ultimate guide on how to manage online feedback and respond to customer reviews. Managing online feedback will help you…

2 years ago

Digital Marketing Trends

Digital marketing trends are constantly evolving and adapting to the changing needs and preferences of the growing middle class in…

2 years ago

Artificial Intelligence in Digital Marketing

Africa stands as a fertile ground for innovation and growth. With its diverse cultures, burgeoning economies, and an untapped consumer…

4 years ago

Branding Lessons From Apple.

Branding Lessons From Apple: How a copycat brand strategy is Dangerous, as the saying goes “A camel is a horse…

4 years ago

Be Remarkable: How to Make Your Business Stand Out

In the digital world, where every click is a potential customer and every pixel a battleground for attention, African businesses…

4 years ago

The Best SaaS Tools to Boost Business Growth

In a dynamic business landscape, African entrepreneurs are tasked with navigating unique challenges while striving for growth and success.

4 years ago

Want to Grow Your Business? You Need a Growth Strategy

In the diverse African business landscape, opportunities abound for those willing to seize them. Yet, amidst this potential lies a…

4 years ago

Writing a Business Case: What It Is and How to Write

To attract investors and secure funding, businesses must articulate their growth plans effectively, a well-crafted business case.

4 years ago

5 Stages of Team Development: What You Need to Know

Understanding the stages of team development is essential for leaders looking to cultivate cohesive and high-performing teams.

4 years ago

Recognizing the need is the primary condition for design.

We have to emphasize the importance of recognizing needs as the cornerstone of impactful design. In Africa, this rings especially…

4 years ago

We design our world, while our world acts back on us and designs us.

The relationship between consumers and trends is complex and multidirectional. As we design our world, our world, in turn, designs…

4 years ago

Design is not just what it looks like and feels like. Design is how it works.

Successful branding in Africa goes beyond surface-level aesthetics. It requires a deep understanding of local cultures, a commitment to adaptation…

4 years ago

Choose Your Channels and Platforms

Do you know how to choose the right channels and platforms for your content? This is not easy, but it’s…

4 years ago

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