Private Equity assets under management (AUM) reached $11.7 trillion as of June 30, 2022.
Considering the vast amount of capital available for investment, how then are you struggling to raise capital?
The phrase "capital follows opportunity" refers to the idea that investors and capital providers are attracted to business opportunities and markets that offer the potential for high returns.
In other words, when there is a promising business opportunity or market, capital will flow to that opportunity in order to capture the potential returns.
For example, if a new market opens up with strong growth potential, investors are likely to invest in businesses that can capture that growth.
The concept of "capital follows opportunity" is often used to explain the cyclical nature of capital markets and the flow of investment from one industry or market to another.
It also underscores the importance of identifying and capitalizing on emerging trends and opportunities in order to attract investment and grow a successful business.
What is Capital?
Capital refers to the financial resources that are used to fund a business or investment.
In business, capital is typically used to acquire assets, invest in research and development, pay for operations, and finance growth.
Capital is often referred to as the lifeblood of a business because a business needs to operate, grow and succeed.
Just as blood delivers oxygen and nutrients to the various organs of the body, capital provides the financial resources needed to fund a business's operations, investments, and growth initiatives.
Without capital, a business may not have the resources to purchase inventory, hire employees, invest in new technologies, or expand into new markets.
Inadequate capital can also lead to cash flow problems, which can prevent a business from paying its bills or meeting its debt obligations, ultimately leading to bankruptcy.
In addition, capital can provide a business with a cushion against unforeseen events or economic downturns.
For example, having access to sufficient working capital can help a business weather a temporary dip in sales or a disruption in its supply chain.
Capital enables a business to invest in its future, compete effectively in the marketplace, and create value for its shareholders, employees, and other stakeholders.
There are several types of capital, including:
- Debt capital
- Equity capital
- Working capital
- Fixed capital
- Human capital
Capital is essential for businesses to grow and thrive, and managing it effectively is critical for success.
Capital management involves balancing the use of debt and equity financing, ensuring adequate working capital to meet day-to-day expenses, and investing in fixed assets to support growth.
In the next email, we will discuss the stages of growth for a business and the different types of capital they need.