Petrol Filling Station
The expression "anticipating your financier" generally refers to the practice of considering the expectations and needs of a person or entity that has invested or is considering investing in your business or venture.
In this context, the term "financier" can refer to a variety of stakeholders, such as investors, lenders, or even customers who have pre-ordered a product or service.
Anticipating your financier involves understanding what factors are important to them and taking steps to address those factors in your business strategy or operations.
For example, if your financier is primarily concerned with profitability, you might focus on increasing sales or cutting costs to improve your bottom line.
Similarly, if your financier is focused on sustainability, you might prioritize environmentally-friendly practices in your operations.
Ultimately, anticipating your financier is about building a strong relationship with them by demonstrating that you understand their priorities and are committed to working towards shared goals.
By doing so, you can increase the likelihood of securing ongoing support from your financier and potentially attract new investors or partners in the future.
Before you approach your potential financier for the first time, you need to know as much information as possible about their lending or capital placing requirements.
This must include reviewing their corporate reports, ESG, CSI, and any other policy to ensure that your companies are aligned.
This is critical as it takes a considerable amount of time and resources to prepare for capital raising.
At this point, it should be clear that your request for capital needs to tick all the right boxes with the financier if they are to consider your proposal.
Each request for funding must be tailored to each financier that you need to approach.
A lack of preparation will waste your time, your resources and most importantly fail to get you the funds that you need for your business.
In the next email, we will discuss how you need to prepare your business for funding.
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